As the Digital Communications Coordinator, Fadumo leads the implementation of Reach Alliance’s communication and digital marketing strategy. In her role, she overseas all external and online communication initiatives and supports brand consistency and organizational visibility. Fadumo has over four years of experience in communications and digital marketing and has worked with several international development institutions in Canada, Rwanda and Tanzania, including the International Organization for Migration (IOM-UN Migration Agency), the United Nations Development Programme (UNDP), and World University Services of Canada (WUSC). Fadumo has passionately devoted her career to sustainable and international development, research, communications, and social innovation, with a focus on Africa and the Middle East. Fadumo graduated from the University of Waterloo with a Bachelors of Environmental Studies and International Development and has a Master of Arts in Immigration and Settlement Studies from Ryerson University.