Brazil
Reaching the Hard to Reach: A Case Study of Brazil’s Bolsa Família Program
As the largest conditional cash transfer program in the world, the Bolsa Família Program, launched in 2003, currently provides income assistance to more than 14.28 million families through direct government-to-person electronic money transfers via the Caixa Econômica Federal. The program is impressive in its capacity to effectively reach families in the lowest income quintile through its active search (busca ativa) strategy.
